Blog
Long-form industry insights for gym owners.
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The 4 Levers of a Stored-Value Card: An Underrated Operations Asset
Most owners treat the stored-value card as "a way to collect money up front" — that's underusing it. A single card connects lock-in, concessions, cross-product spending, and upgrades — powered by gymker's Internal Allocated Value accounting.
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Create → Pipeline: Closing Every Order Cleanly
Many owners think "the customer paid, so the deal is done" — that's a sales mindset. To last, you need an operations mindset: closing every order without a leak. gymker's Create → Pipeline workflow gets it done in three steps.
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Customer Checkout: gymker's Original Accounting Concept for Gym Studios
Almost every studio discounts its cards, but most systems can't tell you which session — or which day — the member's payment is actually "used up." gymker pins it down to the cent and to the day with an original concept: the Customer Checkout.
